Being a Resource
I know nothing about feet. Well, I have big feet so certainly I know something about them. But what I mean is this: I am not a foot expert. Yet, I have had several people reach out to me when they had foot issues – chronic pain, discomfort, and the like. Was I able to help them? You bet, I have a client who is a world-renowned foot expert, and Happy Feet Plus, the incredible shoe retailer, is a client. I was able to direct people to resources which, ultimately, helped them a great deal. It was my pleasure.
When you need a resource concerning something you value, who do you contact? The more important question is this: Who do your customers contact when they need a resource – any resource? Is it you? If not, ponder what you can do to raise the level of your perceived resourcefulness. If you are viewed as a rich resource now, think about how you can expand your benefit.
Bottom Line: By coupling the excellence you offer professionally and the array of solution-providers you know, you position yourself as an invaluable resource for your clients to tap in to frequently!
Enjoy this post? Share it with others.
del.icio.us Digg Email Facebook Google LinkedInLive Mixx StumbleUpon Technorati TwitThis