I know nothing about feet. Well, I have big feet so certainly I know something about them. But what I mean is this: I am not a foot expert. Yet, I have had several people reach out to me when they had foot issues – chronic pain, discomfort, and the like. Was I able to help them? You bet, I have a client who is a world-renowned foot expert, and Happy Feet Plus, the incredible shoe retailer, is a client. I was able to direct people to resources which, ultimately, helped them a great deal. It was my pleasure. 

When you need a resource concerning something you value, who do you contact? The more important question is this: Who do your customers contact when they need a resource – any resource? Is it you? If not, ponder what you can do to raise the level of your perceived resourcefulness. If you are viewed as a rich resource now, think about how you can expand your benefit.

Bottom Line: By coupling the excellence you offer professionally and the array of solution-providers you know, you position yourself as an invaluable resource for your clients to tap in to frequently!