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29December2008
Manage the Top and the Bottom Line
Many business owners seem obsessed with sales growth. Increasing sales volume will probably be a popular 2009 New Year’s resolution. A focus on sales growth, in most instances, should be reinforced. But don’t lose focus of the bottom line. Several years ago a study revealed that the best performing Fortune 500 companies shared equal focus/management of their top and bottom lines. The companies that only focused on sales growth frequently found themselves with little or no profit due to lack of expense controls or deep discounts that eroded net income. Think smart – and play a balanced game!
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