Leadership Simplified: Doug Van Dyke

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How Does Your Customer View Your Team? A Commodity or a Deliverer of Value

By Doug Van Dyke, Leadership Simplified, www.leadershipsimplified.com


“Make yourself indispensable.” These wise words were uttered by Nido Qubein many years ago. And they still ring true today. What Mr. Qubein was referring to was to make yourself and your team so exceptional that it would be unthinkable for those who consume your products and/or services to ever replace you. In other words, the value that is delivered by your team is extraordinary and shopping around for an alternative to you would be a silly waste of time. Now, Nido did not provide a roadmap on how to make your team indispensable. Rather, it is the leader’s challenge to position their team in such a fashion that shall always be the team/provider of choice. 


Ponder your team or what you do for a moment. Odds are good that you and/or your team perform very well. Yet, what is the perspective of your customers? Do they view you and your team as simply doing a job or providing a service? In other words, do they view your team simply a commodity – something that can be replaced, used up, or traded out?


If you answered affirmative to any of these questions, think strategically about your team. What can you do to raise the bar? How can you differentiate yourself from others in the marketplace? And how can you best communicate and shamelessly self-promote  your team so that customers view you as truly extraordinary?


Let me know your thoughts, hurdles, and triumphs leaders. You know, I have confidence in your abilities to lead boldly and to deliver incredible value!



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Please do so, as long as you do not alter the content or embedded links. Also, please include the following information: Doug Van Dyke is a Tampa Bay based leadership and collaboration consultant, executive coach, and strategic planner. To learn more about leadership development programs, coaching and consulting services, visit www.leadershipsimplified.com.

© 2013 Leadership Simplified. All rights reserved.

Posted by Doug Van Dyke on 2013-08-29 at 09:48 AM
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