Congratulations, you have made it to 2010. Many economists are predicting that this year will hold economic growth and will officially usher us out, what has been, a nasty recession. Whether you have flourished or merely survived over the past two years, you have what I call Survival Cache. In other words, you and your business have shown the intestinal fortitude, the resources, and the grit to weather a storm that took out quite a few businesses. Years from now you will be able to boast to people, “Yep, my business made it through the financial crisis of aught eight and aught nine.” So during 2010, wear your survival cache as a badge of honor. Small business owners in particular should do this. Boast about your perseverance, you deserve it.
Now go out there and make some solid business calls. And as you garner more business, keep delivering on your promises – your keen actions and terrific implementation helped you navigate a storm, big time!