By Doug Van Dyke, Leadership Simplified, www.leadershipsimplified.com

Do you fear speaking in public? Most leaders do. In fact, helping leaders and sales professionals become better public speakers and presenters is one of our most popular training sessions. While there are a litany of best practices to share, today we address two strategies of speaking in public. The first is to not seek to convince your audience, but rather seek to influence them. Craft your message in a fashion that leads to buy-in. If you hit people over the head in an attempt to convince them, it will only lead to buyer’s remorse. Help your public messages stick by making them influential.

The second tip is to think about public speaking in terms of knowledge transfer. When you address a group of people you are attempting to transfer your knowledge of the core topic(s) being addressed. As such, craft your message and delivery with knowledge transfer in the forefront of your mind.

Bottom Line: It is a privilege to speak to groups of people. Make certain your message is influential by transferring knowledge in a manner that is memorable.      

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