- Coaching & Consulting
By Doug Van Dyke, Leadership Simplified, www.leadershipsimplified.com
Jason finally joined LinkedIn. He quickly became engrossed with his connection possibilities. Soon he transcended business activity (and work-sanity as we know it) and began to rediscover old friends and acquaintances via a blur of social media. Minutes turned into hours and, voila, Jason’s afternoon of productive labor was sucked into a vortex of misused social media.
The above scenario is every leader’s nightmare – team members obliterating real productivity by engaging in the wrong kind of social media. Fortunately, our leadership dreams do not need to end in darkness. The issue becomes, however, how do we avoid social media folly? The answer is easy, just follow these simple guidelines:
Social media is not a fad. It will change in shape and form, but it needs to be embraced. If you are having trouble conceptualizing the merits of social media, simply view it as another means of communication, of reaching out and connecting with others. We have more means than ever before to communicate our message, and if we communicate effectively the results we can achieve are impressive and measurable. In the process, you will give your valued customers and prospects an abundance of methods to connect with you.
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