How do you like to manage priorities? I prefer a model called a Priority Communication Tool (PCT). A PCT seeks to enable leaders to communicate top organizational priorities in an effective way and on a regular basis. Often times, a company’s top priorities are the same from month-to-month. Other times, however, particularly during periods of rapid change, priorities can frequently shift. Even though top leaders believe they have effectively communicated new priorities, a PCT ensures that a clear message regarding the changes has been delivered. A PCT lists priorities and then ranks them according to status: Mission Critical, Important, On Hold, Low, Deleted. It should be noted that the number of items listed on the PCT may vary from 5 to 25, or more. What is important is that mission critical items are listed, and items that are no longer a top priority are deleted.